How a Report Card gets made.
No login, no extension, no access to your account. We read what any visitor to your page can see, and we show you every line we based a mark on.
You give us a LinkedIn company page URL and somewhere to send the report. Everything after that is on us, and it takes about a day.
The four steps
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We read every post in the window
Not a sample. Every post published to the page inside the date range shown on the report, plus the page itself: the About section, the tagline, the banner, the description. Public data only.
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Each post is scored against the same six categories
Value to Reader, Hook Strength, Engagement Design, Format and Media, CTA and Conversion Path, and Content Mix and Strategy. The point weights are published, so you can check the math yourself.
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Every mark gets a receipt
If we cannot quote the post or the page element behind a finding, the finding does not ship. This is the rule the product rests on and it is the one that costs us the most flags.
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You get a grade and an order of operations
A letter, a score out of 100, and the fixes ranked by what they move. The fifteen-minute ones are marked, so you can start on the same afternoon you read it.
What we will never do
We will not ask for your LinkedIn password, install anything in your browser, or log in as you. We will not publish your grade or name your company in anything public without your written permission. When we write about a finding, the company is anonymized.
We also will not tell you a company is failing, dishonest, or bad. A page cannot prove that. Every finding is a signal with a confidence level attached, and it points at an opportunity rather than delivering a verdict.
What this is not
Page Report Card is an advisory marketing opinion from Intercept Marketing, an agency that has been doing this work since 1998. It is not a rating, a ranking, a certification, or an official score, and it is not affiliated with or endorsed by LinkedIn Corporation. That line is printed on every report we send.
What it costs
The Grade is free, one per company. The full Report Card is $250, one time, for that report. No subscription, and no call to sit through before you get a number.
You see the free grade first, so by the time you decide on the paid read you already know what it covers and how we write.
Turn a dead page into your tribe
Your LinkedIn page, graded.
Free, one per company, and every mark shows its receipt.