20 points
Value to Reader
Is the post for the audience or about the company? Strip your name off it. If nothing useful is left, that is the score.
Before you post again
See your LinkedIn page the way a buyer reads it.
We read every post on your company page, score it across six categories, and hand you a letter grade with the exact line behind every mark. Free, one per company.
Your page is fine. Fine is the problem.
Free, one per company
Public data only, no login
We never ask for your password
Every mark shows its receipt
Grade D plus. Score 52 out of 100. Archetype: Megaphone Mode.
The writing here is genuinely good. Almost none of these posts route a decision-maker toward a next step, so the reads never turn into conversations.
Value to Reader Solid 15/20
Hook Strength Solid 9/12
Engagement Design Critical 5/13
Format & Media Needs work 5/12
CTA & Conversion Path Critical 6/18
Content Mix & Strategy Needs work 12/25
The real problem
Your expertise is real. Your page is not keeping up.
You know your work better than almost anyone in your market. None of that reaches a buyer who lands on your company page and sees a broadcast.
1.74% vs 2.60%
LinkedIn company pages average 1.74% engagement against 2.60% for personal profiles. The asset with your name on it is the one working hardest against you. Metricool, 2026 LinkedIn Study. Study-specific, not an industry constant.
95% of B2B buyers
In 2025, 95% of B2B buyers bought from a vendor already on their Day One shortlist. If the page does not say something worth remembering, you are not on that list. 6sense, B2B Buyer Experience Report 2025.
Here’s the thing. You cannot read your own page the way a stranger does, and nobody is going to tell you it is flat. So it stays flat.
What we grade
Six categories. One hundred points. No mystery weighting.
Every post on your page is read against the same six questions, and the point weights are published up front. You can check our math.
12 points
Hook Strength
Do the first two lines earn the click on “see more”? Proud-announcement openers cap the score no matter what follows.
13 points
Engagement Design
Is there anything in the post worth replying to, or is it a broadcast with the comments switched off in spirit?
12 points
Format & Media
Native document, video and poll against a wall of text, an external link, and a 40-tag hashtag block.
18 points
CTA & Conversion Path
A low-friction next step that is always available, or a dead end like a booth, a phone number, or a website link.
25 points
Content Mix & Strategy
Across recent posts, is there a shape? A healthy spread of pillars, or one note played twenty times.
What’s inside
Every section of a Report Card, and what it is actually for.
Twelve sections. Three are free in The Grade. The other nine come with the $250 Report Card. Here is each one, what it tells you, and why it earns its place.
The Grade
FreeOne per company, no account. Enough to know where you stand and whether the rest is worth your time.
01
The Grade
A letter, a score out of 100, and a one-line archetype that names the pattern your page falls into. Megaphone Mode, for a page that broadcasts well and rarely starts a conversation.
Why it is here. A number nobody can hold in their head does not change behavior. A letter does. The archetype is the part people forward to a colleague, which is usually how the conversation starts.
02
Category Scores
The six categories, each with its raw score, its share of the maximum, and a band word. Solid, Needs work, or Critical. Every category carries a paragraph explaining the number in plain language.
Why it is here. One overall score tells you the page is weak. Six tell you which part. Most pages split the way this one does, with real strength in the writing and a floor under strategy.
Category scores 6 categories · 100 points
Value to Reader Solid15/20
Engagement Design Critical5/13
A handful of posts ask a genuine question, which is the right instinct. Most land 0 to 2 comments, so the questions are not converting into conversation.
CTA & Conversion Path Critical6/18
03
Your Biggest Opportunity
One flag, with the post it came from quoted in full and a rewrite of the exact line. The quote is the receipt. The navy card is our version, never dressed up as yours.
Why it is here. A free grade that only hands you a number is a guess you cannot check. One worked example proves the method before you spend anything, and it is usually enough to fix the next post on its own.
High
Hook Strength
Red-flag opener. The post leads with a proud announcement instead of a reader problem, which caps the hook.
Receipt
“We’re proud to announce Northline’s new
72-hour shipment program, the latest step in our ongoing effort to improve quality
and reduce lead times.”
Post 7383953068968800256 · Oct 14, 2025 · Image
Rewrite
“A rush order used to mean a six-week wait. Now two of our
saws ship in three days.”
Same news. It starts where the buyer’s problem starts.
The Report Card
$250 · one timeEvery flag with its receipt, every post scored, the fixes in the order they pay off, and what the silence is costing you.
04
Flags & Receipts
Every flag we raised, ranked High, Medium or Low, each one quoting the post or page element behind it and closing with the fix. No flag ships without its receipt.
Why it is here. This is the rule the whole product rests on. If we cannot show you the line, you should not have to take our word for it, and we should not get to charge you for the opinion.
High
Format & Media
The hashtag block runs well past any useful count and includes tags with no relevance to the business.
“#IndustryInsight #SecurityManagement #GuardWelfare
#SecurityOperations #PrivateSecurity #KenyaSecurity”
Post: Guard turnover hit 77%
The fixCut to 3 to 5 relevant tags. The writing carries the post without a 35-tag stack, and trimming it makes the post look intentional instead of automated.
High
CTA & Conversion Path
A convincing argument ends on a vague timing nudge with no next step for the reader who is now interested.
“If your building’s plan quietly depends on a
camera doing something only a person can do, that is worth a look this
quarter.”
Post: Guard turnover hit 77%
05
Priority Recommendations
The fixes in the order they pay off, each tagged with how long it takes, how much it moves the score, and which categories it lifts.
Why it is here. A list of everything wrong is a list nobody works through. Five things in order, with the fifteen-minute ones marked, is something you can start on the same afternoon you read it.
Priority recommendations
01
Add one low-friction, on-platform next step to every educational post.
Turns strong reads into captured conversations, which is the single biggest gap between good writing and booked calls.
02
Build a social-proof pillar. Turn your three best numbers into case-study posts.
Gives buyers the proof they actually decide on, and fills the biggest hole in your content mix.
03
Trim hashtags to 3 to 5 and stop pushing source links in the post body.
Lifts the format score off its cap and makes each post look intentional.
06
Quick Wins for Your Next Post
Three or four things you can do to the very next thing you publish, written as instructions rather than observations.
Why it is here. The gap between reading a report and changing anything is where most audits die. This section exists so the next post is measurably better even if you never open the rest of the document again.
Quick wins for your next post
- Cut the hashtag block to 3 to 5 relevant tags. Drop the off-topic ones entirely.
- Add one on-platform next step, like “Comment CHECKLIST and I’ll send it,” instead of ending on “worth a look this quarter.”
- Move the source link out of the body and into a reply, or summarize it so the post stands on its own.
- Reply to every comment inside the first hour. Two live answers read as a real conversation.
07
Content Mix vs. Target
What share of your recent posts falls into each pillar, measured against the target spread for a page your size, with the gap in points.
Why it is here. Almost every page we read is over-weighted on one pillar and empty on another. Usually the empty one is social proof, which is the pillar buyers actually decide on.
Content mix vs. target share of posts
Educational
+30
Social proof
-15
Culture
On target
Engagement
-5
Promotional
-10
Your share Target for your page size
08
Engagement Rate, in Context
Your engagement rate next to the benchmark for your follower band, plus the follower count itself, because the denominator is usually the story.
Why it is here. A small page can post a rate that looks great and means almost nothing. When your number really is beating the category, we say so plainly. One honest grade cuts both ways.
Engagement rate (ER) reactions, comments and reposts divided by followers
5.8%
Your ER
2.5%
Benchmark
51
Followers
+3.3 pts vs. benchmark. That rate looks high partly because it is divided by 51 followers, so a handful of likes reads as a big percentage. Grow the base and the comment volume and the number starts meaning something to a buyer.
09
Top 3 and Bottom 3 Posts
Your three best-scoring posts with why they worked, and your three weakest with why they fell flat. Green receipts for the ones that landed, amber for the ones that did not.
Why it is here. The fastest way to write a better post is to look at the one you already wrote that worked. Most people cannot pick it out, because reactions and quality are not the same thing.
Top posts
62/100 · Top post 1 of 3
“The pitch for 2026 is that AI will run your security.
Cameras that flag anomalies on their own.”
Sharp hook, clear argument, the highest reactions on the page.
It still leaves engagement and the next step on the table.
Bottom posts
26/100 · Bottom post 2 of 3
“We updated our LinkedIn page and it’s worth a look.
New description. New tagline.”
This is about the company, not the reader, and the next step is
an off-platform call.
10
Post-by-Post
Every post we read, scored, with its format, date, engagement counts and a one-line “next time” note. Not a sample. Every post in the window.
Why it is here. A score you cannot trace back to individual posts is a vibe. This is the section that lets you argue with us, which is exactly what it is for.
Post-by-post 20 posts · Feb to Sep 2026
62
/100 “The pitch for 2026 is that AI will run your security.” Image · Jun 18 · 8 reactions, 0 comments. Next time: the argument lands but the ask is missing. End on a question and one keyword offer.
/100 “The pitch for 2026 is that AI will run your security.” Image · Jun 18 · 8 reactions, 0 comments. Next time: the argument lands but the ask is missing. End on a question and one keyword offer.
49
/100 “A workplace shooting at a nearby business left an employee dead.” Image · Aug 13 · 2 reactions, 1 comment. Next time: this is close to a case study. Add one anonymized example of a plan you actually fixed.
/100 “A workplace shooting at a nearby business left an employee dead.” Image · Aug 13 · 2 reactions, 1 comment. Next time: this is close to a case study. Add one anonymized example of a plan you actually fixed.
22
/100 “Football’s back. Actual football, not preseason nothing-counts football.” Image · Sep 4 · 1 reaction, 0 comments. Next time: tie culture back to the work in one line.
/100 “Football’s back. Actual football, not preseason nothing-counts football.” Image · Sep 4 · 1 reaction, 0 comments. Next time: tie culture back to the work in one line.
11
Your Trajectory
Where the grade lands if you ship the fixes in the order we listed them. Today, after the quick wins, at 30 days, and at 60 to 90 days.
Why it is here. A D is a starting number, not a verdict. This is the section that turns a grade you did not ask for into a plan you might actually run. The projections are estimates from category benchmarks, and we label them that way.
Your trajectory if you ship the fixes in order
D+
52
C
60
C+
68
B
78
TodayQuick wins
Week 130 days60 to 90 days
Projected scores are estimates based on category benchmarks, not guarantees.
12
Engagement to Revenue
What the silence is costing you, worked in your own numbers. Comments per post today, replies if each strong post asked for one, and what those conversations are worth at your average engagement value.
Why it is here. Nobody buys a better hook score. They buy the conversation it starts. This is where the grade stops being a marketing exercise and turns into a number the owner recognizes.
Engagement to revenue your numbers, not ours
<1
Comments per post today
3
Replies a month if each post asked
7
Conversations a year at 1 in 5
$1,900
Your average engagement value
You are publishing some of the best-written content in your category and getting almost nothing back in comments. The reads are happening. The conversations are not. Turn three good reads a month into three conversations and one becoming a client a quarter pays for the fix many times over.
Score bands
Solid · 70% and up
Needs work · 40 to 69%
Critical · under 40%
Color never carries the meaning on its own. Every band is paired with the word.
Plain-language glossary
- Receipt
- The exact post text a flag is based on. No receipt, no flag.
- Red-flag opener
- A proud-announcement or hashtag opening that caps the hook score.
- Native
- Content that keeps the reader in the feed, like a document, video or poll, rather than sending them off-platform.
- Archetype
- The pattern your page falls into. Megaphone Mode broadcasts well and rarely starts a conversation.
Method
We read every post published to the page inside the window shown, not a sample. Public data only, no login, and we never ask for access to your account. Engagement figures are as shown on LinkedIn at scan time.
This is a marketing opinion from Intercept Marketing, not an official rating or certification. Scores are signals meant to point at opportunities, not verdicts on a business or its work.
The rules we grade by
Four rules, and we would rather lose the sale than break one.
No receipt, no flag.
If we cannot quote the post or the page element behind a mark, the mark does not ship. You should never have to take our word for a score.
Signals, not verdicts.
Every finding is a probability with a confidence level attached. We will never tell you a company is failing, dishonest, or bad. That is not something a page can prove.
One honest grade.
We do not curve for a prospect we want. If your page is strong, the report says so and we have nothing to sell you.
It is an opinion, and we label it.
This is an advisory read from a marketing agency. Not a rating, not a ranking, not a certification, and not an official score. That line is printed on every report.
How it works
Start with the grade. Go further only if it is worth it.
Most people stop after the free grade, fix two things, and their next post is better. That is a fine outcome and it costs nothing.
Step 1
The Grade
Freeone per company
Your letter grade, your score out of 100, all six category scores with the reasoning, and your single biggest opportunity with the post it came from.
- Letter grade, score, and your page archetype
- All six categories scored and explained
- One flag with its receipt and a rewrite
Step 2
The Report Card
$250one-time, per report
The full read. Everything in The Grade, plus the nine sections that turn a number into an order of operations.
- Every flag with its receipt and its fix
- Every post scored, with a next-time note
- Priority fixes, quick wins, and your content mix
- Your trajectory and the engagement-to-revenue math
Start free. If the grade is useful and you want the rest, the full Report Card is $250 and you will already know exactly what is in it.
Questions
Straight answers.
It is free. What is the catch?
There isn’t one, and there is also no mystery about why we do it. We grade your page hoping you like the read enough to talk to us about fixing what it found. If you take the grade, fix two things yourself and never reply, that is a completely fine outcome. One free grade per company.
Do you need my LinkedIn login?
No, and we will never ask for it. We read what any visitor to your company page can see. Public data only, no login, no browser extension, nothing installed.
What if I disagree with a score?
Then argue with us, and bring the post. Every flag quotes the exact line it is based on, and the post-by-post section shows every piece of content we counted. That is the whole reason the receipts are in there.
Is this a rating or a certification?
No. It is a marketing opinion from Intercept Marketing, an agency that has been doing this work since 1998. Scores are signals meant to point at opportunities, not verdicts on a business or the quality of its work. That line is printed on every report.
Will you publish my grade?
Never, not without your written permission. When we write about a finding publicly, the company is anonymized. “A 40-person engineering firm” is as specific as it gets.
Who is this actually for?
B2B founders and professional services firms, mostly. Consultants, accountants, law firms, engineering shops. People with real expertise and a company page that does not show it. If you are a fractional CMO who needs an objective read on a page you inherited, it works for that too.
What does the Report Card cost?
$250, one time, for that report. There is no subscription and no call to sit through first. You see the free grade before you decide, so you already know what the full read covers and whether it is worth it to you.
Turn a dead page into your tribe
Your LinkedIn page, graded.
Give us your company page and we read every post on it. You get the grade back with every mark showing its receipt.
One grade per company. Public data only, and we never ask for your LinkedIn password.
Free, one per company
No account needed
Every mark shows its receipt